Your future in logistics. Makes sense! - New motifs to combat the shortage of skilled labour

Caption: The new campaign from Wirtschaftsmacher is based on the slogan "Your future in logistics. Makes sense!" Copyright: Die Wirtschaftsmacher.

"What happens if logistics doesn't work?" The answer to this question is conveyed by "Die Wirtschaftsmacher" in their new image campaign. The motifs reveal the influence of the economic sector on our lives. With this campaign, the initiative is building on a successful campaign from last year with similar food for thought. The overarching focus for 2023 is the commitment to recruiting young talent in Germany's third-largest economic sector, whose exciting and meaningful areas of work are highlighted by the initiative. The motto for the year is: "Your future in logistics. Makes sense!"

Against the backdrop of a shortage of skilled labour, the biggest challenges facing logistics include well-known image problems. Employees underestimate the diversity, innovation-driven nature and attractiveness of logistics professions, while at the same time the social role and performance of the sector are not sufficiently recognised. This is why "Die Wirtschaftsmacher" is strategically and successfully focussing on educational work and providing authentic insights into the role of logistics.

Without logistics, everything would be lacking - everyone, always and everywhere!

The initiative uses new motifs to paint a picture of a world without logistics. It becomes clear that most of the everyday things in our lives would not be available without logistics. The campaign thus leads to the realisation that the everyday life we know would simply not exist without logistics. The pizza would lack the salami, the picture the frame, the new building the material, the musician the instrument and the sick person the medicine. In short, there was a lack of everything, everyone, always and everywhere.

Against the old logistics prejudices

The shortage of skilled labour is one of the biggest challenges facing logistics. With the slogan "Your future in logistics. Makes sense!", this year's business organisers are committed to recruiting young talent and want to combat prejudices in particular. The most common clichés about logistics serve as a template for the new preconceptions campaign. It is often thought and rarely verified, for example, that it is all about jobs such as forklift drivers. Or the prejudice that logistics does not offer any interesting activities. It is also not sustainable, not innovative and not for career-minded young people. With their new motifs, the business creators show that these are prejudices and that the opposite is often actually the case.

"From the perspective of people who work in logistics, the prejudices against our economic sector are as persistent as they are unrealistic. However, anyone who gains an initial insight will realise that there are exciting tasks with social relevance and real career prospects here," explains Frauke Heistermann, spokesperson for Wirtschaftsmacher. "As a logistics initiative, we therefore want to invite young people in particular to open up to the topic so that they can make informed career decisions."

A closer look at prejudices against logistics can also be found in the topic booklet "Logistics prejudices quickly debunked", which is available to download free of charge.

www.die-wirtschaftsmacher.de/themenhefte/logistik-vorurteile

About the initiative "Die Wirtschaftsmacher"

The "Die Wirtschaftsmacher" initiative has set itself the goal of improving the image of logistics in society. Around 100 companies, logistics-related associations, organisations and the media are involved in the initiative. These include corporations such as DHL or VW, retail companies such as EDEKA, PENNY, REWE or Tchibo, logistics service providers such as LOXXESS, pfenning logistics or Seifert Logistics, intralogistics companies such as STILL, software companies such as AEB and PSI, but also start-ups such as Neocargo or associations and networks such as the Air Cargo Community Frankfurt, the German Logistics Association (BVL), the Logistics Real Estate Initiative (Logix), the general cargo network NG.network, the German Association of the Automotive Industry (VDA), the Federal Ministry for Digital and Transport Affairs (BMDV) and other companies and conceptual sponsors from various sectors. The initiative is open to additional supporters.

Further information at www.die-wirtschaftsmacher.de
Enquiries to
Uwe Berndt - Mainblick - Agentur für Strategie und Kommunikation GmbH
Tel.: 069 48981290; Mail: presse@die-wirtschaftsmacher.de
 
Jens Tosse - teamtosse GmbH
Tel.: 089 414175290; Mail: presse@die-wirtschaftsmacher.de